2023 Home Staging Statistics
Can you sell your home without staging it? Sure! But why have a good outcome when you can have a GREAT one?! We recently saw a video by the owner of Stage to Sell Home In Brooklyn. Two identical apartments recently went on the market. The first unstaged home sold for $10,000 over asking price. Fabulous, right? But hold up….. the second STAGED apartment sold for $200,000 over asking price!!! Wow, what a success story! And we see this first hand all the time.
Home staging is a powerful marketing tool realtors and homeowners can use to appeal to the most potential buyers by preparing the home for market. Remember - once your home hits the market it becomes a product you are trying to sell for top dollar. Staging a home involves rearranging, removing, redecorating and more to prepare your home for listing. A great realtor will advise you on all of the actions you can do to get the most money out of your home selling experience. Staging with a professional will most likely be on that list and for good reason! It is not a step in the pre-listing process that should be overlooked - here are some recent stats:
82% of buyers’ agents said staging made it easier for a buyer to visualize the property as a future home. (NAR)
Staging your home can help buyers envision themselves living there and form that emotional connection for them. We stage the home to appeal to the most amount of potential buyers, this usually means minimal and neutral furnishing and decor to create a fresh, clean and inviting feeling. The proper placement and amount of furniture and decor can change the feeling in a home. Staging can help buyers ignore problem areas and downplay any negatives your home may have. Staging can also give purpose to rooms that have undefined meanings or open concept areas, therefore buyer’s will have an easier time visualizing it as their future home. We customize furnishings depending on the target market of the neighborhood. A home in Roswell or Marietta will have a different feel than a home in Atlanta on the beltline.
A professionally staged home spends 73% less time on the market than a non-staged home. (Professional Staging)
The longer a home sits on the market, the more the price drops. Avoid costly price reductions to the tune of tens of thousands of dollars and instead drive your prices UP!! After all, time is money and staging can reduce the time that your home sits on the market.
Staged homes on the market sold for 25% more than homes without staging. (Realtor Magazine)
Staging is not just an expense, it is an investment! The average ROI for staging is over 400%. Just like the story we started with, the cost of staging pays off in the final sales price! We see the homes we stage sell over list price consistently!
Other benefits to staging your home:
Staging your home can make it feel more updated. We get it, renovations and updating your home can be costly and require a lot of planning. If you’re on a budget or short on time, staging can be your best friend! Buyers are attracted to updated homes. Adding in our furniture and decor can make a more outdated space feel on trend for a fraction of the price!
99% of buyers start their home search online. This means that your listing photos are crucial in attracting the most amount of potential buyers. We professionally style furniture and decor, art and textiles to create a inviting, clean and attractive space. Get buyers to come to you because of the photos, then have them all in love with your home with how it feels when they walk inside!
And remember, staging is not just for an empty house! We specialize in pre-listing consultations as well as vacant stagings. If you are currently living in your home you can absolutely still stage and get your home looking it’s best. In fact, you should! Reach out to us to discuss which staging service would best fit your needs.
